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About Nicole

Nicole Flowers was born and raised in the San Francisco Bay Area. As a lover of both fashion and people from a young age, it seems inevitable that she would find herself merging the two in her home city. During an eight-year tenure in the corporate world, Nicole realized that not only did she want to do more for those around her but she wanted to do it in a way no one else had yet thought of.


hiip handout homeless outreach“I loved the idea championed by the One for One movement and wondered how I could translate that concept to something I Ioved, in an area I truly cared for.” says Flowers. In September of 2011, that desire became an idea and by mid-2012, the idea became a reality. “No one else has touched an affordable fanny pack in years and hiip took a chance on something many people have questions about. To me, fashion has to be about what is. But style? Style is how you interpret fashion and how you wear it. At hiip, we wear our style, we wear our charity, and we wear it boldly." 

Aside from the risk factor of re-branding the hip bag, being made in San Francisco is an important part of the hiip story. Flowers notes, “While hiip can be sewn here, hiip will be sewn here. We are made local and we donate local. Our brand is global but our focus is here at home. I couldn’t imagine it any other way.”

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