“I loved the idea championed by the One for One movement and wondered how I could translate that concept to something I Ioved, in an area I truly cared for.” says Flowers. In September of 2011, that desire became an idea and by mid-2012, the idea became a reality. “No one else has touched an affordable fanny pack in years and hiip took a chance on something many people have questions about. To me, fashion has to be about what is. But style? Style is how you interpret fashion and how you wear it. At hiip, we wear our style, we wear our charity, and we wear it boldly."
Aside from the risk factor of re-branding the hip bag, being made in San Francisco is an important part of the hiip story. Flowers notes, “While hiip can be sewn here, hiip will be sewn here. We are made local and we donate local. Our brand is global but our focus is here at home. I couldn’t imagine it any other way.”
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